Search Engine Marketing Resources and Articles

Stand by for a fresh batch of useful articles from around the web...

Search Engine Robots - How They Work, What They Do (Part I), By Daria Goetsch. Web Pro News, 15 April 2003. "Automated search engine robots, sometimes called "spiders" or "crawlers", are the seekers of web pages. How do they work? What is it they really do? Why are they important?..."

Search Engine Robots - How They Work, What They Do (Part II), By Daria Goetsch - Search Engine Guide, May 6, 2003. "Why Isn't My Website In The Search Engine? If your site isn't found in the search engines, it is probably because the robots couldn't deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot's not being able to crawl the site or figure out what your pages are all about..."

Addressing the Search Term, By Scott Buresh. Search Engine Guide, 21 July 2003. "It is fairly common knowledge that the words that appear on web pages are one factor in the way that those pages are ranked in individual search engines..."

Balancing Paid and Organic Search Listings, By Anne Kennedy, Guest Writer. Search Day, October 23, 2003. "Do you really need both "organic" or "natural" listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines?..."

Search Guiding More Web Activity, By Brian Morrissey. Internet News, March 12, 2003. "WebSideStory on Tuesday released data that showed search engines and direct navigation make up the lion's share of referrals to Web sites..."

Search Engine Glossary - A Complete Glossary of Search Engine Terms

The Major Search Engines, By SearchEngineWatch.com Staff, searchenginewatch.com, Updated: April 28, 2004. "In the search engine list below, Search Engine Watch provides a guide to the major search engines of the web...."

Analyzing Search Engine Traffic to Improve ROI By Paul Bruemmer July 30, 2002. It used to be that increasing Web site traffic exponentially was the mark of success in search engine marketing (SEM). Today, that isn't enough. Advertisers want to see an increase in conversions, requiring more accountability from marketing campaigns..."

Guides To Specialized Search Engines - http://www.searchability.com/ - List of guides (with descriptions) to thousands of search engines covering hundreds of subjects. Listed in approximate order of size and specificity of subject categories.

Search Engine Optimization - A 10 Step Program, by Chris Lober Churchill, Director of Web Development and Search Engine Optimization, NetMechanic, Inc. March 2002. "Search engine optimization is often presented as a series of unrelated tips. But proper optimization is a process involving several distinct steps. Here is a tutorial I put together when I was preparing to speak at the Search Engine Strategies Conference. The paper walks you through the steps a professional SEO follows when reviewing a site before starting an optimization campaign...."

Search Engines, Keywords and Dictionaries, By Chris Sherman. SearchDay, May 20, 2002 - Number 271. "Using the right keywords is crucial, for searchers and webmasters alike. Here are two sites with definitions and translations of hundreds of thousands of words, in a wide variety of languages...."

Tracking and Measuring Search Engine Marketing Success, by Laura Thieme. SearchDay, June 18, 2002 - Number 292. "It's not enough to simply optimize your web site and hope for high traffic. You need to use specific tools and techniques to assure success, according to a panel of search engine marketing experts...."

How Search Engines Look at Links, by Terry Plank. SearchDay, June 13, 2002 - Number 289. "Representatives of Google, Fast, and Ask Jeeves/Teoma shared inside information about page ranking and linking analysis at the Search Engine Strategies Conference in Boston, March 4th...."

Search Engines Strategies 2002 Conference June 11 - 12, Sydney. Papers from the conference are now available.

Are You Sabotaging Your Site's Visibility? By Kalena Jordan. Internet Search Engine Database, 20 October 2003. "A recent study of New Zealand's Top 100 Companies by us here at Web Rank Ltd has revealed that every single one of New Zealand's leading companies have web sites that sabotage their ability to be found by Internet users..."

W3 Search Engines This documents lists some of the most useful search engines available on the WWW.

Choosing Keywords That Bring the Best Results, By Karon Thackston , Internet Search Engine Database, 13 November 2003. "As a search engine optimization copywriter, I've seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me the list to include in their copy. I must admit, sometimes I'm just amazed at the selections I receive..."

Search Engine Optimization As It Relates to Larger Web Sites, Written by: Eric Lander - Senior Project Manager, Top Site Listings, July 24, 2002. "Many think that having a large web site with lots of content will secure their position within the engines well, leaving little to worry about...."

Top 10 Keyword Selection Tips, by Paul Bruemmer. Site Point Tribune, Issue 198, 30 May 2002. "Top 10 Dos and Don'ts for Generating Targeted Keywords..."


 

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