Search Engine Optimisation - doing it right

How will your website stand out from the crowd?

Registering your website with the search engines used to be the best marketing bargain in the on-line world. It was free (apart from your time) and it drove considerable targeted traffic to your website.

Now it is significantly tougher.

With the number of web pages on the Internet now exceeding 1 billion, it is much harder for your website to stand out from the competition. And with search engines now demanding significant fees for indexing your pages, you want to be sure that if it's going to cost you, you get a good return.

Although search engine registration is no longer free, they are a force that you cannot afford to ignore. It is still the most effective way of bringing targeted visitors to your website. Visitors that are highly likely to convert into customers. Why? Because they are actively seeking what it is you have to offer. They didn't get to your website by clicking on a "trick banner", or by surfing in via a link that looked vaguely interesting, or by having an uninvited pop-up window appear in their face. They got to your site because your web content matched a query they made in a search engine.

There is no doubt that high rankings for popular search terms can explode the traffic to your website. Traffic that is full of potential customers, hungry for your offer. But it's not easy. Each search engine has its own distinct methods for determining the relevance of your web site to a search query. A high ranking page on Alta Vista may bomb on Google. These days, achieving good search engine rankings requires expert knowledge.

Search Engine Optimisation requires expert knowledge

Managing Consultant, Janet Pearson has undertaken extensive research in the area of search engine optimisation strategies and kept abreast of the significant changes taking place in this field in the past 18 months. She has studied Advanced Search Engine Optimisation under the Academy of Web Specialists in 2000 (www.academywebspecialists.com). Janet has the expert knowledge needed to bring success to your search engine promotion campaign.

An effective search engine optimisation campaign may require the adjustment of existing web pages or the building of additional pages that provide the information in a form that is more readily digested by the search engines.

This is what you can expect ...

» Preparing for Search Engine Registration