Have you ever wondered why you have worked so hard, investing so much time, effort and money to create a really great looking, informative website, complete with everything that your clients will ever need to know, only to realise a few months down the track that you were the only one to ever see it?
Posts Tagged ‘eMarketing’
As Jakob Nielson writes in E-Commerce User Experience , “Trust is hard to build – and easy to lose”. This is especially true for an online business, where your clients will likely never see your face or be able to trade in cash. However, there are quite a few things that you can do to build up a sense of trust, and many things not to do to keep the trust you have earned.