Search Engine Optimisation
If you want to be visible to your market, submitting to search engines is not enough …
It may shock you to know that having a website that is "professionally built" will not guarantee good rankings, and may even work against you.
Many of the techniques used by professional developers will sink your expensive new website to the bottom of search engine listings faster than you can pay their invoice!
In our experience, less than 10% of web developers have any understanding of how search engine rankings work and even less of an idea of the basic do's and don'ts in how to build websites to be search engine friendly.
Many technically competent and creative web developers will deliver websites built in FLASH or dynamic database driven websites using content management systems (to allow the client to update their own content). Well-designed, properly architected, expensive websites with little or no chance of being found in the search engines.
WARNING: If your web developer says you will be OK with the search engines by putting keywords in your "META tags", you need our help NOW!
Money down the drain ...
Websites costing 10's of 1000's of dollars have to be propped up with even more money in online and offline advertising because they are losing the quality, targeted traffic from search engines that is rightfully theirs.
By applying a small % of their current advertising budget and a little time and analysis, to search engine optimisation, long-term ongoing visitor traffic could be on its way.
Case Study - Cathcarts Antiques
Technology Matters undertook a website make-over of www.cathcartsantiques.com.au and grew its traffic by 320% by applying best practice search engine optimisation techniques during the re-design.
Will your website stand out from the crowd?
With the number of web pages on the Internet now exceeding 1 billion and growing rapidly every day, it is much harder for your website to stand out from the competition.
Quotes...
"I appreciate the way you do business, there are no false promises and the results really do come in the end. Keep up the great work and thanks again."
Park Avenue Executive Accommodation