Blog & Articles
Keep up to date with Technology MattersGet the latest goss from TM and the wider web industry, hints and tips for online business...and maybe an occasional little something extra, too.
August 31, 2021
Hiring an SEO expert can be perplexing. If you don’t understand all the ins and outs of search engine optimisation (SEO) how do you find the one you need?
May 6, 2021
Over time, digital debris can build up on your website. Dated content, inaccurate information, old images; it can all be a sign that your website needs decluttering. Let’s review some areas of your website that could do with a clean.
March 22, 2021
There's no one-size-fits-all for what a business website should include. It depends entirely on what type of business you are. Do you have brick-and-mortar locations? Is most of what you do online or in-person (e.g., eCommerce store vs plumbing services)? However, there are common elements to business websites, which we're going to talk about today.
November 26, 2020
Barely a month goes by without a client contacting us about a domain name scam attempt they’ve received. How do you protect yourself?
November 10, 2020
The time has come for a little heart-to-heart about your passwords and security.
October 5, 2020
Some stock photos just look dated and take the whole tone of a website or marketing campaign down.
December 17, 2019
Website design has been in a state of constant change since the internet began in the 1980s. Back then it was simple text documents linking to other simple text documents.
October 9, 2019
A client taught me something the other day. They’re a leader in strategic asset management (think infrastructure, not investment portfolios), and a major part of their […]
August 15, 2019
At Technology Matters, we think of ourselves as your resident web experts – except we’re in our funky Yarraville office instead of your basement. That’s why […]
April 2, 2019
Once upon a time, customers used to do something called “logging on” to the internet. They would have a certain task – “check emails”, perhaps, or […]
December 4, 2018
In ecommerce, every second counts. Your product pages must grab visitors’ attention, otherwise users won’t stick around for long.
October 30, 2018
While email marketing has been around for many years, it’s still a leading marketing strategy to target, convert and track your online customer base.