December 4, 2018
In ecommerce, every second counts. Your product pages must grab visitors’ attention, otherwise users won’t stick around for long.
Blog & Articles
Keep up to date with Technology Matters
The latest from TM and the wider web industry, plus hints and tips for online business.
October 30, 2018
While email marketing has been around for many years, it’s still a leading marketing strategy to target, convert and track your online customer base.
August 8, 2018
In 2017, online shopping in Australia accounted for 8% of retail sales, and it is expected that by 2020, one in ten items will be bought […]
July 19, 2018
Mark Zuckerberg’s 2018 announcement that Facebook’s algorithm will work to prioritise “meaningful interactions” from friends over brands has made it harder than ever for businesses to get […]
June 13, 2018
You may have developed an amazing website — a year or two ago (or was it 10!).
October 18, 2017
Have you ever asked this question? It sounds like it could be reasonable, right?
June 21, 2017
There you are, minding your own business (literally). You check your social media notifications and whammo!
March 9, 2017
So, your website is beautiful. It’s fresh and full of unique, well-written content. It’s even got funky, flashy animation and big, beautiful slideshows. But…it’s just not […]
December 14, 2016
Do you know what your business competitors are up to on social media? One of my favourite things to do when planning a new social media […]
October 6, 2016
I’m a web developer by profession, but a writer by passion. Consequently, there’s a little piece of me that is secretly pleased when a client sends […]
August 30, 2016
Is there anything worse than a website that waffles on so much about how great they are but forgets to actually attract customers? Writing copy for […]
August 16, 2016
Check out How to be a Big Deal on the Internet – Part 1 and Part 2 here. We’re rounding the final bend of my […]