We’re rounding the final bend of my 3-part series on Being a Big Deal on the Internet. As I said at the start, it’s not about physical size; it’s about your attitude.
Many big corporations run their website as an afterthought – ironically, they’re the “mum and pop” operations of the digital world, when they really should know better. They run their online business on the cheap, offshoring their development and thinking short-term. They do business, but they’re not going to grow; they can’t. They can barely even make ends meet.
What should you do, then? Think like a big company, and plan for growth from the start.
Now is the best time to get your ducks in a row:
If there’s one thing I want you to take away from this, it’s this: YOUR business can be a Big Deal. It’s not just for the corporations and the big brands of the offline world; in fact, all too often they’re the ones playing catch-up to smaller operators that really get this stuff.
I often look at some of our clients, though, and think how impressive they are for their size. The turnover they make, the systems they’ve put in place, the search engine listings that they’ve managed to conquer by sheer grit and long-term thinking – it’s really quite inspiring.
You don’t have to be a Fortune 500 CEO to dream big.
All it takes is thinking like a Big Deal (and maybe giving us a ring :))