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How Your Content Management System Can Put You in Control and be Kind to Your Bottom Line

Launching a new website is an exciting time. It’s a huge undertaking to bring all of your content together and put your best business face forward online. So satisfying to see your content up to date, your products correct, prices accurate, services are all detailed nicely.  Next you’ll need to tackle administration of your site.

Over time your content will need revising. Publishing blog articles, changing contact info or adding new products or services, and any number of other content that needs refreshing. This is where your Content Management System (CMS) becomes your new best friend.

What’s a Content Management System?

A CMS is an administration area on your website where you login to access a range of tools to update your site. Once your website is built, having access and training on its CMS means the control is in your hands and you don’t need to pay someone else to update the website for you (unless you feel you need help with this). Perfect – you can focus on giving your online clientele the best information and doing business.

How does a Content Management System Work?

When you publish your changes the CMS will display your new content in the same style as the rest of your site.  For example, if the top of every page has your navigation menu, logo and contact details, there’s no need for you to add this to the new pages you create. The CMS will automatically include them in the same configuration as the rest of your site.  Your CMS will do the hard yards for you and you’ll just have to come up with engaging content to draw customers to you.

The Good News

  • You’ll have control over what displays on your site
  • CMS takes care of the lion share of the page design, all you need is the content
  • You can carry out changes by yourself without additional cost.

 

Naomi Nicholls
Naomi Nicholls
Naomi oversees Technology Matters' comprehensive social media packages, giving clients the lead in social media and communications. She doesn't just post cat videos and memes, either - she's dedicated to research and reporting, and a hell of a writer.

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