The shopping experience is changing
It's a whole new world for retailers, and we've been exploring it for years
The online retail industry has exploded over the last 5 years, surging by an incredible 16.5%. Last year, Australian shoppers spent a record-breaking $16bn online. It is fair to say - ecommerce has changed the world.
Smaller businesses now compete with the established retailers that used to dominate the market. Some retailers abandon "bricks-and-mortar" entirely, embracing automation and adding more to their bottom line. Others find whole new markets online, taking advantage of social media, online marketing and international commerce to build themselves the perfect niche.
The entire landscape of Australian business has changed, and it still is changing. Luckily, it's the world we live in.
eCommerce for businesses large and small
Whether you're selling 100's of products a day all across the world, or an artist that just wants to make a little extra money selling the occasional piece online, we've got a solution that suits your needs.
Feature-rich and cutting-edge
There are a number of ecommerce platforms, and we've used them all. But if you're serious about functionality and scalability, go with Opencart.
Even better, we can integrate Opencart with other systems:
- content management / blogging software
- membership management
- email marketing and social media
What else can a Technology Matters ecommerce site do?
- A fully-automated order process
- Batch-print invoices and packing slips
- up-to-the-minute currency conversion
- Specials, featured items and cross-selling
- Coupons, loyalty discounts and vouchers
- Different prices for different customer types
- Optional integration with MYOB
The important stuff - security
We at Technology Matters are very conscious of security, and we think you should be too - especially if you're running an online store. We offer a range of methods to keep your site safe from hackers, spammers, scammers and other nefarious types - from secure servers (SSL) to firewalls, and work with a range of "site seal" services to track your site's safety 24/7.
Making sure your ecommerce site is safe and sound will:
- secure your users' personal information
- encrypt all credit card payments
- help lift your Google rankings (Google wants to know you're safe before it will promote you)
Just as importantly, showing users that your site is secure builds trust and confidence, driving more sales.
Today's shoppers are more tech-savvy than ever before, and if they see an online shop that isn't properly secured, they'll be heading for the exits!
What exactly is a Secure Server?
Secure Server Layer (SSL) encryption establishes a secure connection between your server (or web host) and a visitor's web browser, stopping any information that they enter from being accessed while it wings its way to the server.
This level of encryption isn't necessary if you're not taking any personal information from users, but if you are then it is extremely important.
What exactly is a firewall?
Builders will know what a physical firewall is - a wall to prevent a fire from spreading between rooms. A digital firewall is the same thing - it is a barrier that stops malicious users from even accessing your site, let alone trying something sneaky. This is heavy-duty service, logging all traffic through the site and checking for users that have been flagged as suspicious.
5 things YOU can do
to make your website
Find out how to increase your site's reach, appeal and effectiveness without a lick of technical knowledge. Sign up for our eNews to download a free eBook.