Blog & Articles


Keep up to date with Technology Matters

Get the latest goss from TM and the wider web industry, hints and tips for online business...and maybe an occasional little something extra, too.

August 31, 2021

How to find the right SEO expert

Hiring an SEO expert can be perplexing. If you don’t understand all the ins and outs of search engine optimisation (SEO) how do you find the one you need?
May 6, 2021

How to clean up your website

Over time, digital debris can build up on your website. Dated content, inaccurate information, old images; it can all be a sign that your website needs decluttering. Let’s review some areas of your website that could do with a clean.
March 22, 2021
Graphic of mouse pointer checking boxes overlaid on photo of computer on desk

What every business website should have

There's no one-size-fits-all for what a business website should include. It depends entirely on what type of business you are. Do you have brick-and-mortar locations? Is most of what you do online or in-person (e.g., eCommerce store vs plumbing services)? However, there are common elements to business websites, which we're going to talk about today.
November 26, 2020
Woman working at desk, with thought bubble showing differen domain name suffixes (.au, .hk, etc)

Domain name scams and how to spot them

Barely a month goes by without a client contacting us about a domain name scam attempt they’ve received. How do you protect yourself?
November 10, 2020

Is your password terrible? Answer 5 questions to find out.

The time has come for a little heart-to-heart about your passwords and security.
October 5, 2020
Woman holding up camera taking picture

Free stock images – Where we go for free stock photos

Some stock photos just look dated and take the whole tone of a website or marketing campaign down.
December 17, 2019

What makes a good website design: A quick primer

Website design has been in a state of constant change since the internet began in the 1980s. Back then it was simple text documents linking to other simple text documents.
October 9, 2019

The dangers of an unmaintained website

A client taught me something the other day. They’re a leader in strategic asset management (think infrastructure, not investment portfolios), and a major part of their […]
August 15, 2019

What’s the difference between web hosting and a domain name?

At Technology Matters, we think of ourselves as your resident web experts – except we’re in our funky Yarraville office instead of your basement. That’s why […]
April 2, 2019

Why you must advertise online

Once upon a time, customers used to do something called “logging on” to the internet. They would have a certain task – “check emails”, perhaps, or […]
December 4, 2018

Product page must-haves on your ecommerce website

In ecommerce, every second counts. Your product pages must grab visitors’ attention, otherwise users won’t stick around for long.
October 30, 2018

5 emails to send to your subscriber list

While email marketing has been around for many years, it’s still a leading marketing strategy to target, convert and track your online customer base.