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31+ Calls-To-Action You Should be Using on Your Website

Calls-to-action you should use

A call-to-action on your website is the bait that gets your site visitors out of their proverbial seats, clicking your links to take the next step toward utilising your business. A good call-to-action creates a real sense of urgency: Get it now! Sign me up! Book it!

There’s a huge movement toward use of informal language online. So much slang and casual-talk is used, especially since the uptake of social media – our online talk is social! So make the tone of your site’s calls-to-action one that invites engagement (clicks!).

eCommerce

The following are great for your links or buttons on your next ecommerce emailout (you are sending those out, right?).

Try these:
Shop now
Buy now
Browse this Season’s Knits
Start saving!
Order now
Get 50% off now
Get free shipping
Reveal my mystery coupon
Claim my gift!
Claim my coupon!
Get it now!

Service-based Businesses

Book now!
Book free consulation!
Make me a VIP
Make an appointment
Start free trial

For content/blog posts/etc

Read more and Learn more are oldies-but-goodies, but they’re pretty well worn, so try these variations:

Keep reading
Read on
Get the full story
Hear the latest
Read the rest
More please

Social Media

The classics:
Follow us
Like us on Facebook

But also:
Follow us on social
Get social with us!
Join our community

Email Subscribes

Does your subscribe button say Subscribe? Try these more lively alternatives:

Yes please!
I want it!
Add me!
Get it!
Sign me up!
Count me in!

If you look at what’s around the web you will notice that a great deal of thought is put into calls-to-action. It might seem like a minute detail but it’s the trigger that sets off your customers to engage with your business.

Naomi Nicholls
Naomi Nicholls
Naomi oversees Technology Matters' comprehensive social media packages, giving clients the lead in social media and communications. She doesn't just post cat videos and memes, either - she's dedicated to research and reporting, and a hell of a writer.

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